Thursday, January 30, 2014

Lola Fleur Catering & Events

I recently completed work on a site for a catering and events company based out of Mississippi. The owner, Jennifer, is a fellow mommy of three under 3, so she holds a special place in my heart for a myriad of reasons. The least of which is juggling a crazy schedule with an emerging business. I loved her style - fresh, classic and feminine.

Under Jenn's project I got to work in a number of capacities, the first of which was helping her name the company. After a few brainstorming sessions, Lola Fleur emerged as the clear winner. Lola was Jenn's grandmother's name and holds a special meaning for her. Fleur is the french word for flowers which just fit the brand well. Starting with concepts for flowering rosemary and then moving through lavender, we worked through concepts for her visual identity. A few brainstorming sessions later and we had graphic branches and solid color concept to execute on the visual elements for her brand.

I have to say that this is one of my favorite parts of working with clients, helping them realize their vision, create concepts, narrow down their messaging, and fall in love with their brand.

Jenn's site included several interior pages outlining her business offerings and relationships within the event planning community. We also created an accordion menu to answer clients' most frequently asked questions and a tiled image gallery to showcase her work. Both of these elements are components that she can easily update and add to on her own as her business grows.

Her site was coded with a custom contact form with fields defined for easy inbox sorting, allowing her to discern web-driven emails from those regularly coming into her inbox. This helps create a streamlined process for responding to new and current clients.

And, finally, her site was created with a custom blog, allowing her to showcase her work and ideas. The blog is organized by categories and features allowing users to access the most relevant information to them, or just peruse all of the areas of Jenn's business easily.

We created these fun icons for Jenn's home page which create a secondary navigation to pages within her site and also link to other components of her brand, like her catering to go business.

Lola Fleur Catering & Events is set to launch later this year. Jenn's events are truly gorgeous and I can't wait to see where this business goes under her direction.

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